Experience London’s top attractions for less than £10 each — one incredible Black Friday price with huge savings, flexible visits, and 73% off. Hurry, offer ends Monday 1st December.

Book your pass here

Unlock London for Less

This Christmas, take to the skies and enjoy the best view of the city with a flight on the London Eye.

But why choose two attractions when you can experience five?

This Black Friday, a 5-Attraction Pass costs the same as a 2-Attraction Pass, giving you three extra attractions for free!

Enjoy entry to the London Eye, Madame Tussauds, SEA LIFE London Aquarium, Shrek’s Adventure! London, and The London Dungeon — all for just £49.

Find out more and book here

How does the Black Friday 5-Attraction Pass work?

Explore more of London for less with our Black Friday 5-Attraction Pass! For a limited time, get access to five top London attractions for just £49 (usually £59). That’s less than £10 per attraction.

🎫 Select the Black Friday offer here
🕒 Book your London Eye visit by 12 December
🗓️ Enjoy 90 days to visit the remaining attractions at your own pace. Make sure to book a free timed-entry ticket for each attraction via our booking portal before you arrive.

What attractions are included?

• The London Eye
• Madame Tussauds London
• SEA LIFE London Aquarium
• The London Dungeon
• Shrek’s Adventure! London

Ts and Cs

Black Friday multi-attraction tickets are valid for one use only. You must visit London Eye by the 12th December. Guests 15 years or younger must be accompanied by a guardian 18 years or older, and children under 5 are not permitted to enter the London Dungeon.

All tickets are subject to availability, non-chargeable, non-refundable, and not for resale. Some of our attractions are closed on certain days. Please check opening times on attraction websites. Ticket prices may be subject to change. Savings based on purchasing adult standard tickets individually at the attraction on the day. Savings vary depending on the combination of tickets and passes purchased. Tickets for all attractions must be booked into a time slot for entry. Please exchange at the relevant attractions or log in to the booking portal. Full terms and conditions apply and are available on request. Sale ends 1 December 2025.